Show Separate Products as Variants with Product Groups
Show Separate Products as Variants with Product Groups
📌 What is Product Groups?
- Product Groups let you combine multiple separate products into 1 product page (PDP).
- Each product in the group will appear as a variant option. When customers select that option, the PDP will redirect to the correct product page with its own images, price, and details.
Example: You sell three separate products: a blue shirt, a red shirt, and a navy shirt. With Product Groups, they can all appear on one PDP. Shoppers choose Blue / Red / Navy like variant options, and the page switches to the correct product.
View demo here: Link
🎯 Why use Product Groups?
- Cleaner storefront: Show related products together instead of splitting them into many pages.
- Better shopping experience: Customers can switch colors/styles without leaving the PDP.
- Accurate details: Each product still keeps its own price, SKU, and options.
⚙️ How to set up a Product Group
- Go to Product groups. Click Add group

- Enter a Group Name (e.g., Dresses group).
- The Group Name is only used internally to help you organize and identify your groups.
- It will not be shown on the storefront.

- Enter an Option Name (e.g., Choose Dress Style).
- This is the name that customers will see on the storefront.

- Choose a Display Style for how the option will appear (e.g., buttons, swatches) on Product page and Collection page.

- Add products to the group

- Enter variant value (Optional)
- Click Save to finish.

See also
- Product Group sub-categories — split a large group into named buckets.
- Bulk create Product Groups — create many groups at once from a name pattern, tag, or metafield.
- Export Product Groups to CSV — download every group as a spreadsheet.
The search box on the Product Groups list also matches by product name, not just the group name.
Updated on: 25/09/2026
Thank you!
